Social Listening

Someone shared an old but awesome article with me recently:  “I answered 99 Stack Overflow questions and now 2 million developers know about my product“

And while chatGPT/Perplexity/co-pilots may be making the Stack Overflow less effective the rules of engaging in communities very much apply to your Slack/Discord/Reddit.

Also, I often talk about social listening, setting up trackers like Syften, F5Bot, or Gummysearch, and jumping into discussions around your problem space. But I haven’t really shared good examples of how people actually join in the conversation doing that. This is one of them.

So what you do is basically:

• Say how the problem can be solved generally
• Say how you can solve it with “a product like mine”
• Show an example of doing exactly that with code

Do that enough times, all in relevant discussions, and see how folks refer to your answers and drive more product signups.